SWC CEO Andrew Webley Turns 2025 Bitcoin Crash Into a 2026 Bullish Signal — “The Upside Is Just Starting”
Bitcoin’s 2025 Downturn Strengthened Long-Term Conviction, Says SWC CEO
Andrew Webley, CEO of The Smarter Web Company, says Bitcoin’s disappointing performance in 2025 did not weaken his confidence. Instead, it reinforced his long-term belief in the asset’s cycle-driven growth.
In a year-end reflection shared this week, Webley noted that Bitcoin closed 2025 lower than many investors had expected, despite reaching a local high in October. After nearly a decade of investing through multiple market cycles, he said the outcome was consistent with historical patterns rather than a sign of structural weakness.
Webley pointed to previous downturns in 2014, 2018, and 2022, each of which was followed by strong rebound years with average gains exceeding 90%. While emphasizing that past performance does not guarantee future results, he said these cycles continue to shape his outlook for 2026.
Historical Cycles Continue to Shape the Outlook
According to Webley, Bitcoin’s long-term trend remains upward even when short-term sentiment deteriorates. He described 2025 as a year of consolidation rather than failure, arguing that periods of lower prices often reset leverage and investor expectations.
“These phases are uncomfortable, but necessary,” he said, adding that renewed optimism typically emerges after such resets. Confidence, in his view, tends to return gradually rather than all at once.
This perspective is central to SWC’s strategy, as Bitcoin sits at the core of the company’s balance sheet. By the end of 2025, The Smarter Web Company held 2,664 Bitcoin, giving it flexibility across a wide range of market conditions.
Webley said 2026 could resemble previous post-decline years, where sentiment improved steadily as capital deployment became more disciplined.
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| Source: Xpost |
Two Strategic Paths for 2026
Webley outlined two broad scenarios guiding SWC’s planning.
If Bitcoin sentiment improves and prices rise, he expects the company’s equity to trade above net asset value. In that environment, SWC could use its at-the-market facility to raise capital efficiently, expand its shareholder base, and potentially increase its Bitcoin holdings. Stronger market conditions would also support demand for the firm’s Bitcoin-backed convertible instruments, creating a positive feedback loop for further accumulation.
If Bitcoin trades sideways or declines, SWC plans to rely on alternative tools. These include selective use of debt, approved share buybacks, and potential adjustments to its convertible structure. Webley said the current scale of the company’s Bitcoin holdings allows it to act deliberately rather than rushing decisions during periods of volatility.
Discipline Over Prediction
Beyond price action, Webley emphasized that SWC remains focused on growing its operating business. The company’s advisory, hosting, and support services generate steady cash flow and high margins, helping to buffer digital asset volatility.
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